Deliver Digital Coaching


Password. Protect Page. Improve Download Page Security. HO. W TO DELIVER DIG ... allinurl:domain.com pdf. = any link with your domain + pdf in url only ...

Deliver Digital Coaching Facebook.com/ChristineCobbMarketing

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CHRISTINE COBB & REGINA SMOLA

Digital Content

K O C D W O N

P r e s e n t e d B y

Christine Cobb

Regina Smola

P r e s e n t e d B y

Christine Cobb • • • •

WordPress Consultant Membership Site Developer Digital Content Producer Author & Speaker

P r e s e n t e d B y

Regina Smola • • • •

Web Security Expert Hacker Attacker WordPress Security Consultant Instructor & Speaker

I n t r o d u c t i o n

Everyday…. • Content is being stolen & posted to the web • It’s not just rock stars who have to worry

I n t r o d u c t i o n

You Don’t Have to Take It…. • Be proactive • See something… • say something

I n t r o d u c t i o n

You Face 3 Questions…. • Which format(s) should I use? • Text • Audio • Video

I n t r o d u c t i o n

You Face 3 Questions…. • How do I deliver the content to my customers or prospects? • Email? • Download? • Something else?

I n t r o d u c t i o n

You Face 3 Questions…. • How do I keep Cyber Thieves from stealing my content?

BEST DIGITAL FORMATS

Format #1 -- TEXT

Text – Easiest. You probably have the best tool already – Microsoft Office 2010. Best formatting. Easy to convert to PDF.

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BEST DIGITAL FORMATS

Format #1 -- TEXT

Text Works Best For… • Step by step or a series of lessons • More complicated concepts • Checklists • Concepts requiring images

T

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BEST DIGITAL FORMATS

Format #1 -- TEXT

Downside of Text… • • • •

Easiest to steal Easiest to share Not as easy to demonstrate Some customers don’t like to read

T

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BEST DIGITAL FORMATS

Format #2 -- AUDIO

Audio Works Best For… • Broad concepts • Encouragement • Telling stories

U

D I

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BEST DIGITAL FORMATS

Format #2 -- AUDIO

Audio Advantages… • Several ways to consume material • Customers are not tied to a computer • Can be transcribed to text

U

D I

O

BEST DIGITAL FORMATS

Format #2 -- AUDIO

Audio Disadvantages… • A little harder to produce • More time consuming to edit • Files can be shared

U

D I

O

BEST DIGITAL FORMATS

Format #3 -- VIDEO

Video Works Best for… • Demonstrations • How-To Tutorials • Face-to-Face Connections

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D E

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BEST DIGITAL FORMATS

Format #3 -- VIDEO

Video Advantages… • Combines visual & auditory learning • Several ways to produce • Hardest to steal & share

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D E

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BEST DIGITAL FORMATS

Format #3 -- VIDEO

Video Disadvantages… • Technology more sophisticated • Greater investment in hardware & software • Storage & speed must be considered

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HOW TO CREATE DIGITAL PRODUCTS…

Tools that make text easier…. • • • •

Microsoft Word Adobe Acrobat Stock Photo sites S3 Fox Organizer (Firefox Addon)

HOW TO CREATE DIGITAL PRODUCTS…

Tools that make audio easier…. • Microphone like Audio Technica AT2020 • Recording software like Audacity (free) • Teleseminar service or bridge line

HOW TO CREATE DIGITAL PRODUCTS…

Tools that make video easier…. • • • • •

iPhone or iPad (talking heads) Camtasia or Screenr (screencasts) Webinar service Easy Video Player Amazon S3

Delivering & Protecting

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How to Vote on Security of Delivering

EMAIL

HOW TO CREATE DIGITAL PRODUCTS…

Email…. • Easy to deliver continuity content (series) • Loaded into an autoresponder service like Aweber

HOW TO CREATE DIGITAL PRODUCTS…

Email…. • Delivered in order no matter when a person begins • Can instead give links to PDFs

Let’s Vote on Email Security

Thank You or Download Page

HOW TO CREATE DIGITAL PRODUCTS…

Download Page…. • Link to content (PDF, zip file) • Embed video or audio

HOW TO CREATE DIGITAL PRODUCTS…

Embedding Audio…. • MediaElement.js HTML5 Video & Audio Player plugin • Upload mp3 • [audio src="http://mysite.com/mymedia.mp3"]

HOW TO CREATE DIGITAL PRODUCTS…

Embedding Video…. • Two Elements – 1. The video file (mp4) 2. The video player

HOW TO CREATE DIGITAL PRODUCTS…

Embedding Video…. • Convert files to mp4 with Handbrake, Camtasia, Sony Vegas • Upload files to Amazon S3

HOW TO CREATE DIGITAL PRODUCTS…

Embedding Video…. • Player – • Plugins: • MediaElements.js • S3 Media Vault

HOW TO CREATE DIGITAL PRODUCTS…

Embedding Video…. • Player – • Software: • Camtasia • Easy Video Player

Vote on Download Page Security

HOW TO DELIVER DIGITAL PRODUCTS

Improve Download Page Security 1. Password Protect Page

HOW TO DELIVER DIGITAL PRODUCTS

Improve Download Page Security 2. No Index; No Archive • Use WordPress SEO by Yoast • Use PC Hide Pages

HOW TO DELIVER DIGITAL PRODUCTS

HOW TO DELIVER DIGITAL PRODUCTS

HOW TO DELIVER DIGITAL PRODUCTS

Improve Download Page Security 3. Create Expiring Links on Amazon S3

HOW TO DELIVER DIGITAL PRODUCTS

Improve Download Page Security

HOW TO DELIVER DIGITAL PRODUCTS

Improve Download Page Security 4. Plugins like S3 Media Vault

Download Here

HOW TO DELIVER DIGITAL PRODUCTS

Improve Download Page Security 5. Software like Easy Video Player

• Built in security features • Streaming only – no downloads

Shopping Cart Expiring Link

HOW TO DELIVER DIGITAL PRODUCTS

Shopping Cart Examples • 1 Shopping Cart • Easy Digital Downloads • DL Guard Only for files that should be downloaded – not viewed online

Vote on Shopping Cart Security

HOW TO DELIVER DIGITAL PRODUCTS

Improve Expiring Link Security • Multiple Formats • Include video for parts of the product

Membership Site

HOW TO DELIVER DIGITAL PRODUCTS

Membership Site Advantages • Require login to access content • Utilize other security measures within site like S3 Media Vault • Drip content (tied to recurring payments)

HOW TO DELIVER DIGITAL PRODUCTS

Membership Site Disadvantages • Requires additional investment of money, time & expertise • More support may be needed

HOW TO DELIVER DIGITAL PRODUCTS

Examples • • • • •

Digital Access Pass Wishlist Member AMember Premise Cart66

Vote on Membership Site Security

With Regina Smola

K

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KERS B

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Robots.txt http://clicktofollow.me/robots

It doesn’t come with your website – you must create it Rules for the search engines

Robots.txt http://clicktofollow.me/robots

Follow along • • • •

Open that file Copy & paste into a text file Name it robots.txt Create a new line to hide a crazy name folder • Upload it to your server • Create crazy named folder

Prevent Index Browsing Follow Along • Go to file manager in cpanel • Find .htaccess and open in editor • Add Options –Indexes below WordPress section • Refresh hidden folder (is now 404 page)

Search for Your Content

Are your download pages or files already indexed and searchable?

Search for Your Content site:domain.com thanks = your domain only + "thank" in url/title/description inurl:domain.com download = any link with your domain + “download” in url/title/ description

allinurl:domain.com pdf = any link with your domain + pdf in url only

Remedies

1. Rename download folder & amend robots.txt if it won’t affect current customers 2. Request removal through Google Webmaster Tools 3. Go to www.google.com/webmasters

Sharing Sites Follow along • Login2.me • Password-login.com • BugMeNot.com

Google Alerts Follow along • Your name • Product names • Unique text strings

What to Do if Your Content is Stolen • You don’t have to take it! • Take action & help everyone

What to Do if Your Content is Stolen

PlagiarismToday.com

What to Do if Your Content is Stolen

Cease & Desist Letter to site owner DMCA Notice to website hosting company • WhoIsHostingThis.com Report to DMCA.com Notice to Search Engines (www.google.com/dmca.html )

Questions & Mastermind

• Say your name & webpage with your product or website • Which digital format(s) you use or want to use • Method(s) you use to deliver or want to deliver

NAMS 10 SPECIAL OFFER

Deliver Digital Coaching

Sell and deliver your digital products and build your sales team with your own affiliate program

Deliver Digital Coaching Step by Step 6-module Course

What’s Included 6 Illustrated Tutorial eBooks (value $282) 29 How-to Videos (value $493) Digital Coaching Mindmap (value $17) Resource Guide & Checklists (value $27) 60 Minutes one-on-one with Christine (value $297) Clients’ Area Home Page (value $100) PowerPoint PowerTips Video Tutorials (value $47) PowerPoint Action Pack (value $37) Graphics Pack (value $44) Royalty Free Music Pack (value $64)

Special $75 discount $297 $222 one-time payment or $117 $42 1st payment and $117 x 2 payments Special Link Access special pricing through this link:

http://nams.ws/ddc

Deliver Digital Coaching Facebook.com/ChristineCobbMarketing

LIKE the page and leave comment on latest post

Special $75 discount $297 $222 one-time payment or $117 $42 1st payment and $117 x 2 payments Special Link Access special pricing through this link:

http://nams.ws/ddc

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