web development & web design brief


Web Development is a broad term for any activities related to developing a web site for the. World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. Web Design is a process of ...

web development & web design brief Web Development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. Web Design is a process of conceptualisation, planning, modelling, styling and execution of electronic media content for delivery via the Internet. A Design Brief is a written explanation - given to a designer - outlining the aims, objectives and milestones of a design project. A thorough and articulate web development and design brief is critical to the process of creating a new website. It helps develop trust and understanding between you and us - and serves as an essential point of reference for both of us. Above all, the web development and design brief ensures that important development and design issues are raised, considered and resolved before web construction commences.

Company details: Company name:

Highlander Plumbing

ABN:

48097217439

Address:

51 Amiens St Gladesville

Phone:

1300 362 250

Fax:

+61 2 9817 6836

URL:

Key contacts: Name:

Kevin O’Kane

Position:

MD

Phone:

0425 855 542

Email:

[email protected]

Page 1 of 7

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The information contained within this document is proprietary and Copyright © 2008

web development & web design brief So, what does your company do – what sector do you operate in:

Domestic plumbing maintenance and emergency plumbing services

Tell us about your company/brand: Our brand is about quality in our industry. Delivering service above what our competitors do through good quality staff and providing them with the best equipment levels.

The scale of your company – size, total revenues, online revenues Small. 6 full time staff. T/O around $1.5 million

Why do you want a new website: Our current website was a style revolution for our industry and worked well. 3 yrs on, we feel our competitors have “softened” their images now too, in the hope of attacking the domestic market and competing head to head with us. What are your aims and expectations for the new website:

To be functional, keeping the essence of our brand, yet make it stand out from the crowd as the last one did.

When do you need you new site to be “live”:

-

Your main target audience – geographic and demographic:

Target audience is householders, predominantly female decision makers. We are not a cheap service, but we always deliver on service. Our audience is anyone that appreciates quality.

Page 2 of 7

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The information contained within this document is proprietary and Copyright © 2008

web development & web design brief List your major competitors – online and offline: Direct online competitors: 1. Omega Plumbing – www.omegaplumbing.com.au 2. Pav Plumbing – www.pavplumbing.com.au 3. Park Plumbing - www.parkplumbing.com.au 4. Dr Drip Plumbing - www.drdrip.com.au 5. Mr Washer - www.mrwasher.com.au Indirect online competitors 1. 2. 3. 4. 5.

Call The Plumber - www.calltheplumber.net.au One Hour Plumbing - www.onehourplumbing.com.au Purple Plumbing - www.purpleplumbing.com.au ASAP Plumbing - www.asapplumbing.com.au Rosebay Plumbing - www.rosebayplumbing.com.au

Offline competitors 1. Chiswick Plumbing 2. Network Plumbing 3. Pied Plumber 4. All Access Group 5. Mr Drains Other competitors not covered above: 1. Abbotsford Plumbing 2. The Lone Drainer 3. 4. 5. Stats – please provide access details for your web statistics:

Benchmarks – how will you measure success:

Total calls to office versus online visits ie conversions from visits to inquiry.

Page 3 of 7

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The information contained within this document is proprietary and Copyright © 2008

web development & web design brief Positioning – how do you want to be seen by the market:

A market leader in quality service.

What makes you different – you unique sales proposition:

The best people working for us. Good looking, young, smart team.

Underlying design themes:

Using our existing logo – but colour variations OK, real life shots we have used in recent mail out promotions and on website..

If your company was a car brand, what would it be:

Audi, not as pretentions as Merc, but still great quality and not afraid to stand out.

If your company was a beverage brand, what would it be:

Coopers Beer - www.coopers.com.au – Pure with no preservatives, consumed by the more discerning beer drinker Or Moet – recognised quality – expensive, affordable when you want the best, aspirational

How would your clients and competitors describe you: Friendly, professional, relaible

Tone of voice – friendly, informal, formal: Friendly, approachable, know our stuff Mandatory design considerations – colours, logos, fonts – graphic standards: Logo as standard in format but open to colour variations so as to suit web design We require both a home page design/layout as well as a sample internal page Page 4 of 7

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The information contained within this document is proprietary and Copyright © 2008

web development & web design brief Provide examples of other promotional materials and advertising: Sent by mail

“Call To Action” – what you want visitors to do:

Call us (dedicated website 1300 number) or make online enquiry and feel at last they have found a professional company they can trust What do you like about your current website:

It is still professional looking, good quality, information-rich

What don’t you like about your current website:

The home page isn’t enticing (to me), doesn’t necessarily connect or engage me

List five websites that you really like: Audi au - www.audi.com.au Volvo au - http://www.volvo.com/group/australia/en-au/volvo_splash.htm BMW au - www.bmw.com.au Omega Plumbing - www.omegaplumbing.com.au – but could be much better Park Plumbing - www.parkplumbing.com.au

Resources available – images, content: See current website www.hoghlanderplumbing.com.au

Concurrent marketing activities: SEO, letter box flyers, 2 local/village style newspaper ads running each week, bill board coming soon, our trucks which are like moving bill boards

Page 5 of 7

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The information contained within this document is proprietary and Copyright © 2008

web development & web design brief Functionality – what must the website be able to do:

Very quickly make the user feel at ease and their problem can be looked after professionally and promptly

Content – list the major subjects that the site will address:

Blocked drains and drain problems, Hot water, Taps and Toilets, Emergency work, Gas work See current website sections – www.highlanderplumbing.com.au

Logos and imagery – provide Sent via email

Page 6 of 7

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The information contained within this document is proprietary and Copyright © 2008

web development & web design brief Key dates and development schedule summary: Initial draft design brief

Date TBA

Final design brief Commence initial design development Initial draft designs for review Preferred design selection Fine tuning of preferred design and final approval Commence website build Commence content development Commence uploading content Complete content upload Testing, fine tuning Site goes live

Page 7 of 7

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The information contained within this document is proprietary and Copyright © 2008

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