iOS & Android Apps ... http://moz.com/blog/weighting-the-clusters-of-ranking-factors-in-google-analytics- ... Google Webmaster Central Blog, June 11, 2013 ...
Mobile SEO What You Should Know Justin Megahan Naseem Makiya
Moovweb is a Google recommended vendor for optimizing your business seamlessly across all devices.
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About Moovweb Founded: 2007 HQ: San Francisco, CA Offices: New York, London 25+ billion mobile pages will be delivered in 2014 22+ channel partners Fastest growing mobile vendor in IR 500 (2014) 120+ customers, 200+ production sites
Everyone cares. That’ s why you’re here. [‹#›]
“Search engines are a top discovery resource for customers, and they increasingly own smartphones and use them to search. In light of this increasing behavior … it’s time for marketers to make mobile search a priority, not just an experiment.” Optimize Your Search Marketing With Mobile Forrester Research
How’d it come about?
“Page realized that a raw count of links to a page would be a useful guide to that page's rank. He also saw that each link needed its own ranking, based on the link count of its originating page.” John Battelle, The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
"A villain is the person who knows the most and cares the least.” !
Chuck Klosterman, I Wear the Black Hat Grappling with Villains (Real and Imagined)
“We plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” Changes in rankings of smartphone search results Google Webmaster Central Blog, June 11, 2013 http://googlewebmastercentral.blogspot.com/2013/06/changes-in-rankings-of-smartphone_11.html
What does Google want? 1. Responsive web design 2. One URL, dynamically serving different HTML 3. Separate mobile URL [‹#›]
Responsive web design
One URL, dynamic HTML
Separate mobile URL
Why the FUD?
“A common setup would be pages on www.example.com serving desktop users having corresponding m.example.com pages serving mobile users … ” Building Smartphone-Optimzed Websites Google Developers http://developers.google.com/webmasters/smartphone-sites/details
“… Google does not favor any particular URL format as long as they are all accessible to both Googlebot & Googlebot-Mobile.” Building Smartphone-Optimzed Websites Google Developers http://developers.google.com/webmasters/smartphone-sites/details
Still don’t believe me?
So, really then, why the FUD?
Always use rel="canonical" Desktop