What You Should Know


iOS & Android Apps ... http://moz.com/blog/weighting-the-clusters-of-ranking-factors-in-google-analytics- ... Google Webmaster Central Blog, June 11, 2013 ...

Mobile SEO   What You Should Know Justin Megahan Naseem Makiya

Moovweb is a Google recommended vendor for optimizing your business seamlessly across all devices.

http://www.thinkwithgoogle.com/articles/multiscreen.html

The Moovweb Platform

Unification across devices

Desktop  Site

Tablet  Site

Mobile  Site

iOS  &  Android  Apps

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Powered by Moovweb

About Moovweb Founded: 2007 HQ: San Francisco, CA Offices: New York, London 25+ billion mobile pages will be delivered in 2014 22+ channel partners Fastest growing mobile vendor in IR 500 (2014) 120+ customers, 200+ production sites

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Who cares?

Everyone cares. That’ s why you’re here. [‹#›]

“Search engines are a top discovery resource for customers, and they increasingly own smartphones and use them to search. In light of this increasing behavior … it’s time for marketers to make mobile search a priority, not just an experiment.” Optimize Your Search Marketing With Mobile Forrester Research

How’d it come about?

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“Page  realized  that  a  raw  count  of   links  to  a  page  would  be  a  useful   guide  to  that  page's  rank.  He  also   saw  that  each  link  needed  its  own   ranking,  based  on  the  link  count  of   its  originating  page.” John Battelle, The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

http://www.google.com/insidesearch/howsearchworks/thestory/index.html

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http://www.google.com/insidesearch/howsearchworks/thestory/index.html

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http://www.google.com/insidesearch/howsearchworks/thestory/index.html

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"A villain is the person who knows the most and cares the least.” !

Chuck Klosterman, I Wear the Black Hat Grappling with Villains (Real and Imagined)

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SEO Post-PageRank

http://moz.com/blog/weighting-the-clusters-of-ranking-factors-in-google-analytics-whiteboard-friday

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“We plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” Changes in rankings of smartphone search results Google Webmaster Central Blog, June 11, 2013 http://googlewebmastercentral.blogspot.com/2013/06/changes-in-rankings-of-smartphone_11.html

What does Google want? 1. Responsive web design 2. One URL, dynamically serving different HTML 3. Separate mobile URL [‹#›]

Responsive web design

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One URL, dynamic HTML

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Separate mobile URL

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Why the FUD?

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“A common setup would be pages on www.example.com serving desktop users having corresponding m.example.com pages serving mobile users … ” Building Smartphone-Optimzed Websites Google Developers http://developers.google.com/webmasters/smartphone-sites/details

“… Google does not favor any particular URL format as long as they are all accessible to both Googlebot & Googlebot-Mobile.” Building Smartphone-Optimzed Websites Google Developers http://developers.google.com/webmasters/smartphone-sites/details

Still don’t believe me?

http://www.moovweb.com/blog/m-dots-seo/

So, really then, why the FUD?

http://moz.com/ugc/recovery-from-google-penguin-tips-from-the-trenches

Always  use   rel="canonical" Desktop
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